Introduction
Literally "Game of the Animal," is one of Brazil's most notorious yet culturally ingrained illegal lotteries. It began as a modest raffle in Rio de Janeiro in the late 19th century, but over time, it expanded into a massive underground gambling operation spanning the entire country. Though illegal, it remains deeply rooted in Brazilian popular culture, with a daily ritual known as Deu no Poste ("It appeared on the post"), which reveals the winning animals and is followed religiously by gamblers.
Origins of Game of the Animal
It was created in 1892 by Baron João Batista Viana Drummond, a Brazilian entrepreneur who owned the Rio Zoo. Facing financial struggles, he devised a creative way to attract more visitors: he printed tickets for zoo-goers, each featuring one of 25 animals. At the end of the day, an animal would be chosen as the winner, and ticket holders with that animal would receive a prize. What started as a local promotion quickly spread beyond the zoo and evolved into a betting system.
The game's simplicity and ease of access made it wildly popular. Participants bet on one of 25 animals, each associated with a specific number between 00 and 99. Although it started with small bets, it soon turned into a multi-million-dollar business, driven by street vendors and local neighborhood operatives called banqueiros (bankers). Despite repeated government efforts to suppress it, It has persisted, primarily because it’s perceived as harmless entertainment by the public.
Each number group corresponds to one of these animals, and bettors can place their wagers on any of the four digits. There are different types of bets, from single numbers (dozens) to combinations (hundreds or thousands). When the winning animal is selected at the end of the day, those who bet on the correct corresponding number group win.
The system is decentralized, with thousands of independent operators and bookmakers handling the bets and payouts. Despite its illicit status, Jogo do Bicho operates openly in many areas, with draws being announced in newspapers and on the streets. The clandestine nature of the game is part of its allure.
The Daily Ritual
The phrase Deu no Poste refers to the moment when the winning animal is announced, typically around 6 p.m. each day. This phrase literally means "it appeared on the post," originating from a time when the results were posted on physical boards or posts in neighborhoods, public squares, and local markets. Even in modern times, many people still rush to check whether their animal "appeared on the post."
Today, the results are shared through a variety of channels, including radio, street vendors, Whatsapp groups, and even social media. Deu no Poste represents a moment of excitement and tension, as bettors wait to see if their wager will bring a windfall.
The importance of Deu no Poste , Jogo do Bicho goes beyond gambling; it is a cultural phenomenon. It is common to hear people discussing the day’s results over coffee or in local bars, and for some, it’s a daily ritual passed down through generations.
The Numbers Behind the Animals
The mechanics of Jogo do Bicho are rooted in a unique form of numerology. For every animal, a corresponding number sequence is assigned, and these numbers take on a symbolic role. For instance, the number 13 is associated with the rooster (Galo), while 24 is linked to the deer (Veado). Some gamblers believe that dreams and symbols play a role in their choice of animals, and there are even books on the "science" of selecting the winning animal based on superstitions, intuition, and omens.
Bettors often discuss their dreams as potential indicators for which animal will win the next round. For example, dreaming about flying might lead one to bet on the eagle, while dreaming of water might indicate betting on the fish.
Cultural Significance and Controversy
It has persisted for over a century, becoming part of Brazil's cultural fabric. Despite being illegal, the game remains popular because it is seen by many as a low-stakes, casual form of entertainment. For people in poorer communities, it offers a small hope for quick financial gain without the bureaucracy and formality of legal lotteries. The game has integrated itself into various aspects of life, from local slang to traditions and even into samba lyrics.
However, it remains highly controversial. The game is technically illegal under Brazilian law, and its decentralized nature makes it difficult to regulate. Additionally, many critics argue that it is associated with organized crime, corruption, and money laundering, which has made government attempts to crack down on the game sporadic but largely unsuccessful. Deu no Poste , Jogo do Bicho attempts to legalize or regulate it have consistently failed due to the complexity of the operation and its ties to shadowy figures.
In some regions, the banqueiros who control the game are local figures of power, wielding influence not only over the illegal lottery but also over community matters. While the Brazilian government runs a variety of legal lotteries, it remains the preferred game for millions, thanks to its low entry cost and deep cultural roots.
Conclusion
It and its daily ritual, Deu no Poste , Jogo do Bicho are quintessentially Brazilian phenomena that reflect the country's complex relationship with informal economies, gambling, and community traditions. Although illegal, its endurance and popularity demonstrate that it is far more than just a betting game—it's a part of the social fabric. For many, it’s a fun pastime, a shared experience, and, for some, a genuine shot at winning. Despite its shady underworld connections and legal challenges, It shows no signs of disappearing, remaining an enduring—and paradoxically public—secret of Brazilian life.